Acqua Dolomia is launching a new and important communication campaign featuring Jasmine Paolini, brand ambassador and symbol of the values that have always characterized the brand: authenticity, determination, energy, and the pursuit of excellence.
The campaign, active starting in June, represents a strategic investment aimed at strengthening brand awareness and recognition of the Premium line through a coordinated and widespread presence across various communication channels.
Among the main activities, a significant Out Of Home campaign stands out, involving local public transport throughout Northeastern Italy. The buses will be customized with Full Wrap and Full Back formats, transforming into true mobile communication vehicles. The graphics feature Jasmine Paolini at the center, alongside the distinctive elements of Acqua Dolomia's visual identity: the pink color of the brand identity and the profile of the mountains that characterize the Premium line.
Thanks to the diffusion of the means involved, the campaign will reach not only major urban centers but also numerous peripheral areas, ensuring a constant presence and extended coverage across almost the entire territory of four regions in the Northeast.
The initiative was also developed to support activities in the Large-Scale Retail channels, where Jasmine Paolini's presence will accompany the communication of the Premium line until the end of the year, further consolidating the bond between the brand and its ambassador.
The communication strategy also includes a strong radio presence through FM and DAB stations and streaming platforms, with a dedicated commercial in which Jasmine shares her choice of Acqua Dolomia in her own voice with a simple and direct message:
“Hello, I'm Jasmine Paolini, and I also drink Acqua Dolomia. Why? Because it's good!”
Digital and video activities will complete the media plan, including the promotion of the video dedicated to the partnership between Acqua Dolomia and Jasmine Paolini on the YouTube platform, supported by a targeted distribution campaign to reach the audience most aligned with the brand's values and positioning.
With this new campaign, Acqua Dolomia confirms its intention to invest in modern, coherent, and distinctive communication, highlighting a collaboration that unites two entities bound by a passion for excellence, daily commitment, and the constant pursuit of the best performance.
