Federica Brignone, the star of a new campaign

We have followed her on the slopes, admired her as a guest on the Ariston stage, cheered for her in every single race, and appreciated her commitment to the “Liquid Trajectories” project, both at sea and in the mountains.

As Brand Ambassador for Acqua Dolomia, Federica Brignone embodies a torrent of sportsmanship, femininity, enthusiasm, and respect for nature. Today, she becomes the new face of the institutional campaign for Cimolais water.

Italy’s most successful World Cup skier, the perfect embodiment of the Friulian brand, will be featured alongside Acqua Dolomia on billboards, public transportation, and bus shelters in the cities of Rimini, Modena, Verona, Padua, and Parma.

Supported by the slogan “Forms of Life,” the entire repositioning project aims to increase brand awareness outside Friuli Venezia Giulia, where the brand is already beloved and appreciated, drawing public attention particularly to two product lines.

Co-stars of the campaign alongside Federica Brignone are the Vetro Emotion and Pet Premium bottles, respectively targeting the Ho.Re.Ca. and GDO sectors.

Two different ways of experiencing the product and quenching thirst. Two… Forms of life.